Denotation and Connotation

 The water aid advertisment communicates meaning to the audience through the use of a symbolic media code.The denotation of the image is the boy's eyes which are full of fear and unhappiness inside of them and the quotation " dig toilets,not graves" connotes that the  boy is living in poverty which is why he sees more people dying from malnourishment and hunger rather than seeing the basic necessities in his daily life( a toilet, a sink  and most importantly fresh drinking water for him and the people living in his village).The producers image ( the water aid advertisment) is that if everyone helps donate money to the company,then they will be able to give children and adults living their the necessities that they don't have.

https://www.google.co.uk/search?sca_esv=2076050cc5b23b05&sxsrf=APpeQnvsdALQ3e3kRxUrmg1oIf4-vw3QpQ:1790171347431&q=creative+cadbury+advertisement&uds=AJ5uw1_a2D0D09lxm8gpKKOTUn4rmQD1vnvaXh5kfOBKMW7ukEKmepsdLcyOb_0A5jzAsWnxDq4r1NTK3P4yz9PI9O5Tti0uRZTkcMHoO9zxYE_CMxTPx7AIxf0lkaDOXnVLWLZRf6wrcoaKEXYXJxVWmSySJ9rudKQjTRKA-kG5Kx1cWy9FmQ8&udm=2&sa=X&ved=2ahUKEwiEp4D664SXAxVeVkEAHZzvOLQQxKsJKAF6BAgYEAE&ictx=0&biw=1440&bih=765&dpr=1&safe=active&ssui=on#sv=CAMSURoyKhBlLU9HUnhsN1ZNOTQ0S01NMg5PR1J4bDdWTTk0NEtNTToOS3piSmI3dEJMZlIxN00gBCoXCgFzEhBlLU9HUnhsN1ZNOTQ0S01NGAEwARgHIO2putMPSggQARgBIAEoAQ 

The cadbury advertismement communicates to the audience through the use of a symbolic media code.The denotation of the image is the cadbury chocolate  and the quote the road to joy is paved with chocolates  connotes that chocolate is something that most people enjoy ( in particular kids) and the use of the word the road to joy links to themes of childhood and adventure which makes this advertisment attract children the most compared to adults.